Wellness partnerships target F1 teams and their increasingly engaged fans
Walk through the F1 paddock in 2026 and you will see logos for sleep trackers, hydration drinks and fitness wearables in places once reserved for banks, oil companies and tech giants.
Three teams have signed wellness partners this year. Ferrari opened its commercial calendar in January with WHOOP, the fitness wearable brand’s first move into F1, putting its logo on the car and the drivers’ kit …Keep reading
Three teams have signed wellness partners this year. Ferrari opened its commercial calendar in January with WHOOP, the fitness wearable brand’s first move into F1, putting its logo on the car and the drivers’ kit …Keep reading